Timing & Duration of Disruption

Once impacts are identified, the next step is to determine the severity and extent of these impacts—i.e., to determine which impacts, and under what circumstances, can be most harmful to the business. The severity and extent of any impact depends upon the timing and duration of the emergency or disruption that led to the impact.  

Timing

Emergencies or disruptions that occur at certain times may cause greater loss to your business than those that occur at other times. Consider the example of a candy store whose sales volume historically increases in the days prior to end-of-the-year holidays. A disruption to the store's business processes that occurs, say, the day before Thanksgiving, may result in significant losses, since that Wednesday is a significant source of revenue. A disruption to the store's business processes in the middle of August, however, when business is historically slower, may produce a less severe loss.


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